A 360º campaign created for O Boticário to celebrate Farroupilha Month and spotlight Gaúcho pride and tradition. Featuring an exclusive illustration by artist Kelvin Koubik and a special project on Baita Sábado (RBS TV), the initiative connected the brand with audiences across multiple formats and touchpoints, supported by a region-focused media strategy and statewide activations – all reinforcing its position as the South’s most beloved beauty brand.